Michael J. Dunne's American Wheels Chinese Roads PDF

By Michael J. Dunne

ISBN-10: 0470828161

ISBN-13: 9780470828168

ISBN-10: 0470828625

ISBN-13: 9780470828625

ISBN-10: 0470828641

ISBN-13: 9780470828649

ISBN-10: 047082865X

ISBN-13: 9780470828656

How what you are promoting can faucet into overseas markets In Export Now, fantastically certified authors clarify the secrets and techniques to taking your organization international. providing a real-world approach that any sized company can use to move worldwide, this e-book serves as a reliable instruction manual for deciding upon, comparing, and taking advantage of worldwide enterprise possibilities.

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If we are to build a world-class auto industry, we must have our own modern engine plants. indd 33 5/13/11 8:58:38 AM 34 a me r i c a n wh e e l s , c h ines e road s GM identified—and BeiNei management selected—an engine line from one of the Pontiac plants in Oklahoma. The line was disassembled, shipped across the Pacific, and installed in Beijing. But both GM and BeiNei neglected one crucial variable: Who would buy the new engines? In the past, BeiNei had never had to consider this question. Under China’s planned economy, BeiNei would be assigned a production target for the year.

They had already authorized production of the Audi 100 model at First Automotive Works–VW, a newly approved joint venture. The Audis would be more than adequate in size and stature to service the needs of government officials and state enterprise executives. SAIC found a way of fitting in with the rules set by the central government, while pursuing its own ulterior objectives. Said one GM executive involved in the early communications, “When SAIC first came to GM, they asked about building a minivan together.

Growing restless, the British looked up and down the aisles to see what executives from other delegations were doing. They felt a little better when they saw people from Honda and Nissan still manning their respective stages. No one dared to leave early, it seemed. By 8:30, however, some of the executives were annoyed. They summoned the organizers of the show for an explanation. ” they asked. ” The unspoken question: Is that “Yes, he is coming,” or “No, he is not coming”? “He did not say that he was not coming,” repeated the young show official with a straight face.

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American Wheels Chinese Roads by Michael J. Dunne


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